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Baby Ink and Pet Ink are award-winning keepsake brands designed to capture life’s most precious moments in a simple, safe, and mess-free way. Using innovative inkless print technology, these kits allow parents and pet owners to create detailed hand, foot, or paw prints without direct contact between ink and skin, making them suitable from birth and easy to use at home.
Positioned within the gifting and memory category, Baby Ink and Pet Ink offer a unique combination of sentiment, practicality, and accessibility. With a strong emotional connection and clear purpose, they are a proven performer in-store, particularly for new parents, baby showers, and milestone moments, making them a valuable addition to any considered retail offering.
Ink-less Print Kits
The core of the Baby Ink and Pet Ink range, these kits offer a simple, safe, and mess-free way to capture detailed hand, foot, or paw prints. Using innovative inkless technology, the print transfers onto paper without direct contact with ink, making them suitable from birth and easy for customers to use at home.
From a retail perspective, they are a strong entry-level product with broad appeal. Highly giftable and easy to understand, they drive impulse purchases while also encouraging repeat use across milestone moments.
Clay Impression Kits
Clay impression kits focus on creating detailed 3D keepsakes using soft, easy-to-mould clay. They provide flexibility for customers who may already have a frame or prefer to create a more personalised display at home.
As a category, they sit comfortably between entry-level and premium products, offering versatility and creative appeal. They also work well as an add-on purchase, encouraging customers to build out a complete keepsake solution.
Clay Keepsake Frames
Clay keepsake frames combine a 3D impression kit with a ready-to-display frame, allowing customers to create and showcase meaningful memories in one complete product. Designed for ease of use, they offer a more premium, gift-ready solution that feels considered and lasting.
This category performs strongly within gifting, particularly for baby showers, newborn arrivals, and special occasions. With a higher perceived value, they support upselling while still maintaining strong emotional appeal.
