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Minnow Designs is an Australian brand created by mums, with a simple mission: making days of play easier for parents and more fun for kids. Designed with little explorers in mind, Minnow creates practical, purposeful products that are made for life in and around the water.
A standout within the range is Minnow’s collection of neoprene water shoes and water-play sandals. Lightweight, flexible and quick-drying, the designs are made to move with little feet while providing protection and grip for adventures from the beach and pool to the backyard and beyond. With machine-washable styles, easy-on designs and fun colours and prints, they’re made to be worn, played in and washed again.
Alongside its footwear, Minnow Designs offers a collection of dry bags, beach bags and accessories designed to make outings with little ones that little bit easier. With a focus on functionality, durability and playful design, Minnow is a practical addition to retailers looking for products that families will reach for again and again.
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Range review
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Minnow Designs specialises in children’s water shoes and water-play sandals, alongside dry bags and other beach and outdoor accessories.
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The footwear range includes fully waterproof, swimmable shoes made from soft, quick-drying neoprene with flexible, non-slip soles.
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Water-play sandals are lightweight, quick-drying and machine washable, with easy-on designs made for little hands.
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The collection features fun colours and nature-inspired prints designed to appeal to little explorers.
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Dry bags and beach accessories complement the footwear range and make it easy for retailers to build a cohesive water-play offering.
Ordering
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Seasonal collections are presented through our Beautiful Brands Management showroom appointments, which are held in February and August each year.
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Appointments are available in-person or via Zoom.
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Our main showroom is in Doreen and we host a number of pop-up showrooms each season.
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