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BEETL is a New Zealand skincare brand created with one simple philosophy, keep skincare natural, effective, and uncomplicated. Inspired by founder Kirsty's own experience with sensitive skin, and later her daughter's eczema, the range was developed alongside her mother, a doctor and herbalist, combining generations of botanical knowledge with carefully selected natural ingredients.
Designed for babies, children, and the whole family, BEETL focuses on supporting the skin's natural barrier using quality botanical ingredients that soothe, nourish, and protect. Rather than overwhelming the skin with unnecessary additives, each product is thoughtfully formulated to deliver gentle, everyday care that families can trust.
With a simple yet complete collection, BEETL offers retailers a premium skincare destination. The range encourages repeat purchase, cross-category sales, and long-term customer loyalty while delivering a clean, natural aesthetic that sits beautifully within modern retail environments.
Baby Cream
BEETL Baby Cream is the hero of the collection, designed to provide deep hydration while helping soothe dry, sensitive and eczema-prone skin. Rich in botanical ingredients, it absorbs quickly and supports everyday skin health without compromising on gentleness.
As a hero product, Baby Cream introduces customers to the brand while naturally leading into the wider skincare range. Its everyday use encourages repeat purchasing and builds trust with families looking for simple, effective skincare solutions.
Baby Balm
Created as a protective barrier balm, Baby Balm helps soothe irritated skin while protecting against moisture and everyday skin discomfort. Ideal for nappy changes, dry patches and sensitive areas, it provides gentle support when little skin needs extra care.
For retailers, Baby Balm complements the Baby Cream perfectly, encouraging multi-product purchases and creating an easy skincare routine that customers can confidently return to.
Everything Oil
Everything Oil is a multi-purpose botanical oil designed to nourish, soften and support skin from head to toe. Suitable for babies, children and adults, it can be used for massage, dry skin, cradle cap and everyday hydration, making it one of the most versatile products within the collection.
Its versatility broadens the customer base beyond baby, encouraging family-wide use and repeat purchasing while reinforcing BEETL's philosophy of simple, natural skincare.
Bath & Body
BEETL's wash and bath products gently cleanse without stripping the skin, making them suitable for even the most delicate skin types. Formulated with naturally derived ingredients, they work alongside the moisturising products to support healthy skin from bath time through to bedtime.
Together, the bathing and moisturising products create a complete skincare routine, allowing retailers to offer customers an easy, trusted solution while increasing basket size through routine-based purchasing.
Accessories
BEETL's thoughtfully designed accessories complete the skincare experience, combining practicality with the same clean, considered aesthetic found throughout the range. From the ultra-soft baby hair brush to the beautifully crafted nappy bag, each piece is designed to support everyday parenting while complementing the wider BEETL collection.
From a retail perspective, these accessories create natural add-on opportunities, encouraging customers to build a complete gifting or everyday care solution. Beautifully presented and highly functional, they enhance the overall brand story while increasing basket size and extending the appeal of the range beyond skincare alone.
