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Lūmmi in Colour is an Australian-designed babywear brand creating soft, timeless essentials with a playful twist. Founded with a desire to make beautiful, unisex babywear more accessible, the brand combines thoughtful design, gorgeous colour palettes and practical details made for everyday life.

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Made from GOTS-certified organic cotton and bamboo, Lūmmi in Colour’s collection is soft, breathable and gentle on delicate skin. From bodysuits and growsuits to swaddles, accessories and nursery essentials, the range is designed to be comfortable, practical and easy to wear, with details such as two-way zips, easy snap closures and stretchy fabrics designed with growing babies in mind.

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For retailers, Lūmmi in Colour offers an appealing combination of quality, style and affordability. Beautifully considered baby essentials are offered at accessible price points, making it easy for customers to build a wardrobe or create a thoughtful gift without stretching the budget. With versatile unisex designs, a broad colour palette and everyday essentials, Lūmmi in Colour is a great addition to retailers looking for quality babywear that remains accessible to their customers.

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​Range review

  • Lūmmi in Colour offers a collection of thoughtfully designed babywear and accessories, including growsuits, bodysuits, rompers, tops, bottoms, bibs, beanies and socks.

  • The range also includes baby bedding, swaddles and other gifting-friendly essentials.

  • The collection features a mix of unisex styles, playful prints and versatile colourways.

  • Lūmmi in Colour is designed for babies from newborn through to approximately 18 months.

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Ordering

  • Seasonal collections are presented through our Beautiful Brands Management showroom appointments, which are held in February and August each year.

    • Appointments are available in-person or via Zoom.​

    • Our main showroom is in Doreen and we host a number of pop-up showrooms each season.

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