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Kippins is an Australian-designed brand focused on creating simple, thoughtful comforters that support babies through rest, routine, and emotional development. Known as “The Better Blankie™”, Kippins are made from organic cotton and intentionally designed without electronics, noise, or unnecessary features, offering a calm, safe, and sensory way to soothe little ones.
With a strong focus on sustainability, safety, and simplicity, Kippins delivers a product that resonates with modern parents seeking non-toxic, purposeful design. For retailers, it offers a highly giftable, repeat-purchase category with strong emotional connection and long-term brand loyalty.
Comforters
Kippins comforters are designed as a baby’s first companion, providing comfort, familiarity, and a sense of security through everyday routines. Made from soft, breathable organic cotton and sized perfectly for little hands, they offer a safe and tactile way for babies to self-soothe.
From a retail perspective, comforters are a proven performer across both gifting and everyday purchases. With collectible character designs and strong repeat purchase behaviour (many customers buy multiples), they create a reliable and emotionally driven category that builds ongoing customer connection.
KippinTale Book
KippinTales brings the brand to life through storytelling, introducing each character as part of a magical world designed to spark imagination and connection. These narratives create a deeper emotional bond between child and product, transforming each comforter into more than just a toy.
For retailers, this storytelling element adds a unique layer of engagement in-store. It enhances the gifting appeal, supports brand differentiation, and encourages customers to connect with, and collect, multiple characters, driving both initial purchase and repeat sales.